# identity.md

## Organization Overview
- **Company Name:** Americanflat
- **Mission:** To produce stylish, affordable, and exclusively curated wall art designed by contemporary artists, offering high-quality, inspiring home decor and stylish picture frames.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Established in 2014 as an American brand, with designs originating in the USA.
- **Size and Scale:** Serves a broad customer base, evidenced by over 50,000 5-star reviews.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Focused on creating beauty that feels like home, emphasizing stylish, affordable, and high-quality design inspired by contemporary artists.
- **Relevant links:** [About Us](https://americanflat.com/pages/about-us)

## Operations & Structure
- **Business Model and Operational Approach:** Designs and offers contemporary home decor, stylish picture frames, and curated wall art, with a commitment to affordability and quality, designed in the USA.
- **Location(s) and Geographic Presence:** Primarily operates with designs originating in the USA, serving customers seeking home decor.
- **Key Partnerships and Affiliations:** Details forthcoming.